Client: Digital Marketing Agency, U.S.
Industry: Marketing / Ad Tech
Tech Stack: Zoho CRM, Zia AI, Zoho Analytics
Timeline: 1 month

🧩 Challenge

The agency received too many low-quality leads from ad campaigns and wanted a smarter way to prioritize those most likely to convert.

🛠️ Our Solution

• Configured Zia AI lead scoring in Zoho CRM using behavioral and demographic data
  
  

• Customized scoring model based on past deals, response times, and email opens
  
  

• Built a Zoho Analytics dashboard to visualize trends and performance
  
  

📈 Results

• Improved sales team efficiency by 33%
  
  

• Reduced average follow-up time on hot leads to under 1 hour
  
  

• Boosted lead-to-close rate by 18%
  
  

“Our sales team now focuses on leads that matter—thanks to Zia’s intelligence and Lantel’s CRM setup.” — Director of Sales, AdPro Agency