Client: Real Estate Brokerage, Kenya
Industry: Real Estate / Sales
Tech Stack: Zoho CRM, Zoho Flow, WhatsApp Business API (360Dialog), Deluge
Timeline: 3 weeks

🧩 Challenge

The client was struggling with cold leads going silent. They needed a way to re-engage them via WhatsApp automatically, based on CRM stage or inactivity.

🛠️ Our Solution

• Connected Zoho CRM to WhatsApp API via Zoho Flow
  
  

• Automated personalized WhatsApp messages triggered by CRM status changes
  
  

• Added CRM fields to track conversation history and customer replies
  
  

📈 Results

• Re-engaged 41% of cold leads in the first month
  
  

• Reduced manual outreach workload by 70%
  
  

• Increased bookings for site visits by 22%
  
  

“We used to chase leads one by one. Now Zoho + WhatsApp does the heavy lifting.” — Sales Manager, RealtyCo